By Gradi Jordan

 

If you are involved in or looking to make entry into the cannabis industry in the Seattle/Tacoma area, you won’t want to miss the 7thNorthwest Cannacon being held Saturday and Sunday, Jan. 10 and Jan. 11, at the Tacoma Convention Center.

CannaCon Tacoma is the event’s flagship expo. Join hundreds of exhibitors and thousands of attendees at the global marketplace for education, innovative products, and businesses serving the cannabis industry. The expo is an interactive gathering of like-minded professionals uniting leading pioneers and entrepreneurs with investors and experts discussing the latest industry developments.

The series of seminars features industry experts including:

Will Your Small Business Survive Interstate Commerce?

With Shawn DeNae Wagenseller, CEO, Washington Bud Company

Jan. 10, 11 a.m., Room 316

Paths: Marketing & Branding

It is inevitable that cannabis commerce across our United States will eventually come to pass.  How will your company meet that challenge?  Who will you rely upon to get out your message? How can you prepare your company to swim in that much larger pond? Shawn will share information on what can be done nowin preparation for changes in federal cannabis laws, how small business can position themselves for success, and provide resources the attendees can use.

Cannabis Business Operations: The Basics Of What You Absolutely Need To Know If You’re Going To Operate In This Industry

With Erik Halverson, Managing Attorney, Halverson Law, PLLC

Jan. 10, 12:10 p.m., Room 315

Paths: Business / LegalFinance

This seminar will start by giving context to the current legal landscape of the cannabis industry. With this in mind, Erik will cover recently adopted rules impacting canna-business operations. There are two key players when operating in this highly-regulated industry: true parties of interest (TPIs) and the Washington Liquor and Cannabis Board (LCB). Understanding who these players are and the role they play in cannabis business operations is critical.

In this seminar, Erik pulls on his experience as a pioneering marijuana attorney in Washington. He has seen how regulatory code plays out in real-world operations. He has taken note of effective methods to work with the LCB and maintain compliance and will share his insight with attendees. He will delve deeper into the most common violations he sees and tips to be proactive and avoid them. Lastly, Erik will offer rules of thumb for marketing and advertising as a cannabis business. This seminar provides lessons that will help cannabis business owners avoid some of the biggest traps we’ve encountered.

Regulatory code and real-world operations are two very different things. How should businesses approach regulations, employees, landlords, investors, and their clientele and vendors, to make sure they are protected? The goal of this presentation is to have the audience members leave with some basic eye-opening guidance.

Attendees will receive real world guidance on how to maintain compliance, enter into savvy negotiations and avoid major issues – ultimately to create stronger businesses with fewer bumps in the road in this developing industry.

Beyond Security Compliance to Market Differentiator

With Wendi Walsh, Senior Principal, ADT Commercial

Jan. 10, 2 p.m., Room 316

Paths: Operations Management

Every state has different security requirements that seem to be slight alterations of what was required for organizations that serve alcohol. Cannabis is a different vertical, gaining prominence in a different time. It requires a different look at security. Do you have operations in multiple states? Do you have a seed-to-sale operation? Do you haveDo you have a single store or grow facility? Each can benefit by approaching security strategically and moving it from a cost your business must pay to something that could help you meet your objectives.

Sell Joy! How to Write Compliant Claims and Messaging for Your Cannabis Brand

With Jennifer Whetzel, Founder, Ladyjane Branding

Jan. 10, 2 p.m., Room 315

Paths: Marketing & Branding

When it comes to marketing and advertising cannabis, CBD and hemp products, the rules & regulations can be daunting. Making any sort of claims regarding the health benefits of these products is illegal based on a number of laws that are applicable to all foods and beverages, not just cannabis. The risks for breaking these laws can be steep. So how do you market & advertise your cannabis products without running afoul of these laws and risk penalties, legal fees & jail time?

This seminar will teach you how to make soft health claims that might allow your business to fly under the FDA’s radar. And if you’re business is not interested in taking the risk of making health claims, you’ll also learn how to build a messaging platform that helps generate a solid emotional connection with your customers.

This seminar demonstrates how to write emotional claims for your brand rather than health claims that can put your business at risk.

  • Laws & agencies that regulate product health claims
  • Risks & barriers to making health claims
  • Penalties associated with making product health claims (if caught)
  • How to write soft health claims that could fly under the radar
  • How to build a messaging platform that focuses on features, benefits & building an emotional connection with your customers.

The Future of Cannabis Marketing & Advertising Technology

With Chris Shreeve, Co-Founder, PrograMetrixSean Mafi, Co-Founder & CEO, Peridot Technologies

Jan. 10, 3:10 p.m., Room 316

Paths: Marketing & Branding

Cannabis, CBD, Hemp & ancillary brands in our industry have been dealt a difficult hand when it comes to marketing & advertising solutions. As big business continues to tip-toe around entering cannabis, brands have been left behind, having to navigate new regulations and a lack of access to technology. It’s time for our industry tohave the same marketing & advertising technology solutions as the mainstream.

Learn from industry veterans and technology experts about the evolution of marketing software for Cannabis, CBD, Hemp & ancillary brands in order to prepare for the future legalization of the cannabis industry.

Visit https://cannacon.org/northwest/northwest-cannacon to learn all about what’s on tap for this year’s event.

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